A founder in a market of a few million people learns something their counterparts miss: you cannot grow on home turf alone, so you design for export from day one.
That constraint produces better products. When you cannot rely on a captive local audience, you have to be genuinely competitive internationally.
The small market becomes a testing ground rather than the destination.
Designing for Export Early
Price in a global currency, write your product in English first, and assume your customer is three time zones away.
The habits that feel like overkill at ten customers are the ones that let you reach ten thousand.