The most common pricing mistake is not the wrong number. It is a low one chosen out of fear. New founders assume cheap is safe, when cheap is often what kills them.
Underpricing starves the business of the revenue it needs to improve, and signals low value to the customers worth having.
Raising prices later is far harder than starting higher.
A Better Starting Point
Price against the value delivered, not the cost to build. Customers pay for outcomes, not your hours.
If no one ever pushes back on price, the price is too low.